Many of the world's 32 million deaf children struggle to read, because they can’t learn phonetically. So we created StorySign - a free app that takes the words from children’s books and translates them into sign language. To launch this global first we worked with partners including Aardman, Huawei, Penguin Random House, and The European Union of the Deaf.
• BAFTA Nominated
• Cannes Lions: 4x Gold, 1x Silver, 2x Bronze, 1x Titanium shortlist
• D&AD: 1x White Pencil, 1x Graphite Pencil, 1x Wood Pencil
• One Show: 1x Grand Prix, 1x Gold, 2x Silver, 4x Bronze
• Launched in 11 countries
• 1.5bn+ global reach
• 1000+ international media articles
As official World Cup sponsors, McDonald’s wanted to show their support for the England team.
Watching the Three Lions, we thought of using the iconic Drive-Thru sign to celebrate the country making it ‘Thru’ to the next round. Between the final whistle, a loud pub and rapid-fire client approvals, the idea appeared across social and thousands of outdoor sites by the next morning. Created with Jed Small and Evan Bryant.
Castore Sportswear built a hugely successful brand through quality clothing and sports partnerships. Our challenge was to take their ‘Better Never Stops’ attitude and bring it to life across a summer of British sport.
Working with head of art Jack Walker, we developed a brand campaign that didn’t show any product. Instead, we showcased the relentless spirit needed in elite sport, featuring Andy Murray, England Cricket, Red Bull’s Sergio Perez, and rugby great Owen Farrell.
• PR coverage including The Sun, Daily Star, Yahoo News, Campaign and Adweek.
• OOH drove a triple digit increase in website traffic
• 60% follower growth on Instagram
• 70% follower growth on Tik Tok
Pringles are one of the most iconic brands out there. But since the heady days of ‘Once You Pop You Can’t Stop’, they had slipped out of cultural conversation.
Enter ‘Pass the Pringles’, a new European brand platform based on one truth - Pringles are the ultimate sharing snack. Created with Sacha Burke & Amy Bland.
• Campaign Ad of the Day
• Directed by triple Cannes Grand Prix-winning collective Traktor
• Launched in 27 markets
• 650+ executions
We’ve all done it, sneezed into our sleeves, wiped snot on our trousers. Research revealed most of us know we need tissues, but we often don’t have them to hand. So we created ‘Save the Sleeve’, and showed the need for a tissue, without showing a tissue.
• D&AD: Wood Pencil
• One Show: 3x Shortlist
• 31% increase in Kleenex tissue sales
• Beat social video views benchmarks by 218%
• Ad Age Editor’s pick
• 4* David Reviews
BMW’s PHEV range switches instantly between the performance of petrol and the efficiency of electric.
Our idea was simple. When a PHEV switches to electric, it glows with pure white light. When it switches back, the light disappears. In other words, ‘Sometimes electric. Always BMW.’ A technical shoot used a pioneering LED lighting rig, and a rollerblading cameraman who competed at the X Games.
• Most recognised BMW ad ever tested
• Beat views target by 449%
• 16M+ YouTube views
• 21M+ Twitter impressions
• Viewers 46% more interested in buying a BMW PHEV
Kleenex were launching their first tissue with capsule-burst technology, Easy Breathe. Scrunch to release the menthol scent.
Working with artist Alma Haser and creatives Gerard Roda and Vivien Decombe, we created the first ever ‘Congested Portraits’.
Using her paper-folding techniques, Haser ‘scrunched’ each subject’s face to show how congestion feels. Six diverse portraits feature renaissance-style poses, with a box of Kleenex Easy Breathe as an artistic accessory.
• One Show: Merit
• “Breathes life into a new range of tissues.” - LBB
• “Audacious. Colds are in fashion.” - LaReclame
• “Depicts how congestion actually feels.” - Creative Salon
The new Skoda Enyaq is one of the world’s most aerodynamic SUVs. But how do you demonstrate that in a way that hasn’t been seen before?
Inspired by school science experiments (remember the bowling ball and feather), we worked with Ian Pons Jewell and Yukihiro Shoda to drop our car into the world’s largest vacuum chamber, NASA’s Space Power Facility in Ohio.
• AEAF Awards: Bronze
• “Skoda is taking car advertising to new heights.” - Creative Salon
• “Part science experiment, part cinematic spectacle.” - LBB
• 5* David Reviews
Colour matters more to smartphone photography than most of us realise. OnePlus challenged us to showcase the colour performance of their flagship 9 Series.
So we created #TrueColors, a global Insta tool powered by Google Vision AI that reveals the dominant colours in your Instagram pics and lets you share them across social media. Created with Vivien Decombe, Zoe Botchin and Gerard Roda.
• Most successful OnePlus phone launch ever
• 1M+ Instagram images analysed so far
• Over 40% of visitors downloaded their #TrueColors
• 52% increase in Instagram followers
The UK has a toilet training crisis. Kids are staying in nappies until 3–4 years, rather than 12–18 months, costing over 1M school hours a year as teachers help kids in the loo rather than the classroom.
So we created Andrex GoTime, a playful TikTok-led platform helping parents and kids through toilet training, with a personalised app, advice, tools and training plans.
• Exclusive launch on #ParentsofTikTok and TikTok Shop
• Worked with mum and baby creators like @charliejade02 and @chloandarchie to spread the word
• “Parents go potty“ - TikTok
Andrex is one of the world’s most loved brands. We’ve all grown up with that fluffy puppy and ‘Soft, Strong and very very Long’. But Andrex wanted to reach a younger, more diverse audience.
Working with Francesca Ferracini and Alice Teruzzi, we created ‘Clean is a feeling’. A celebration of happy bums of every shape, age and size, built on the truth that clean is more than physical; it’s a source of confidence.
• Increased sales by over 30% with younger consumers
• Created to make a big impact in short social media formats
Who told Queen Boudica chariot blades are tax deductible? Or Santa how many reindeer he can put on the payroll? QuickBooks wanted to show how their software helps accountants.
‘For the Hero Behind the Heroes’ was born, directed by award-winning female director TINY BULLET, starring Boudica, Hercules, Sleeping Beauty, Santa and the Three Bears.
• 5* Pick of the Day in David Reviews
• “Highlights how accounting professionals are often unsung heroes.” - Campaign Magazine
• “Brings the UK’s number crunchers into the spotlight.” - LBB
• 238% increase in SEO clicks
• 103% increase in website visits
4IN4.
The BMW 4 Series in 4 seconds.
A suite of super short films that dramatise the key features of the car: power, handling, a low centre of gravity, a more aerodynamic body. Unmissable...and unskippable.
• “Thumbstopping creative” - Piers Noller, Meta
• Meta Best in Class Creative Case Study
• 10 million+ impressions
• 4 million+ views
• Engagement rate 40% above average
To showcase the power of the humble bus advert, we created a cheeky campaign for Virgin Media to reach football fans across the country.
• Big Bus Challenge finalist
• "Absolutely love this, clever writing, great use of the medium." Andy Bird, Publicis
• "Best in class - good use of regional messaging. Short, sharp & humorous." Simon Harrington, Exterion Media
Everyone knows Premium Bonds. But not many knew about NS&I’s other financial products, or that 100% of your money is secure with them because they’re backed by HM Treasury.
Introducing ”Safer Savings Set You Free". A 360 campaign that showed how in uncertain times, a little security can be quite fun.
• £3.6 billion increase in sales
• 21% increase in registrations
• 41+ million impressions
What does the Internet look like in the real world? That's the question that got this personal project started.
I created The Real World Web to collect pictures of the places behind the world’s websites, and reveal the physical behind the digital.
The project received global media coverage including:
• DesignTaxi
• Brandingmag
• France: Iletaitunepub
• Brazil: exameabril
Everyone knows Kleenex. It’s a brand that’s been synonymous with tissues for almost 100 years. But it risked becoming part of the furniture. Enter ‘Grab Kleenex’ - a punchy creative platform that celebrates life in all its messy glory.
With director Mori Thomson we created a series of observational ads showing the reality of hay fever in modern life.
• 4M+ views
• Beat social & digital benchmarks
• 4* David Reviews
Sky+ set the standard for TV for years. So how could we convince people to upgrade to Sky Q, the next-generation box?
Fluid Viewing. The way we watch TV has changed, and Sky Q lets you watch anywhere, anytime, on any device. We used liquid animation to show your favourite shows can now follow you everywhere.
• 74% increase in leads
• 222% increase in website visits
• 95% increase in sales
After winning the global Skoda pitch, our first work for the brand was for Kodiaq, Skoda’s largest SUV.
Exploration is key to the brand, so we wanted to explore the car from a new perspective…that of a natural born explorer, a bee. Directed by the talented Joshua Stocker, it was a motion control shoot with CG from Acht Berlin.
Oreo wanted to announce the forthcoming release of their new golden Oreo. We noticed that Nasa’s Kepler space telescope was also about to announce their discovery, of a new Earth-like planet.
So across social media we tied one of mankind’s greatest scientific accomplishments…to a new cookie.
